“Every decision is emotional,” said Tom Snyder, the founder of Vorsight BP. And we who do digital marketing know this very well. In our line, it is very important to know the audience we are targeting. Because segmentation

Launched just two years after the search engine in 2000, Google Ads is a pay-per-click (PPC) marketing strategy. Rebranded in 2018 as Google Ads, it is part of paid search advertising targeting digital consumers. The Google market has

The “gram” has become one of the most popular social media platforms for the general population. With over 1 billion active users, Instagram now helps businesses reach a vast audience and acquire new customers. However, to make the

In today's digital world, an online presence is crucial for any business looking to thrive. It's no longer enough to have a website, social media pages, or online listings. You need to make sure that your online presence

Digital marketing has become integral to modern business and completely transformed how companies reach and engage with their audience. With so many different marketing channels and strategies to choose from, it can be overwhelming for businesses to know

Introduction By improving the overall quality, relevance, and accessibility of your content and web pages. Search engine optimization (SEO) is a set of techniques used to produce a high ranking on search engine results pages (SERPs). Black hat

Introduction: SEO is the buzzword in digital marketing in the present scenario. But, why so? With so many sectors in digital marketing, why is search engine optimization (SEO) in the limelight? In this blog, we will discuss the

Introduction With the advent of digital marketing more importance is given to email marketing. Pushing emails is not nearly enough for your business to get your brand noticed at times it can work against your brand. Only with

Introduction: Digital marketing agencies are a dime a dozen in Kolkata. But are they worth it? This is a question that plagues many businesses that are looking to take their business online. The answer, unfortunately, is not a

The internet is the biggest source of information globally. No wonder, digital marketing has completely overrun traditional marketing. Still, many companies are yet to take the plunge. While they may feel that digital marketing will not add much

Content marketing has the power to generate potential leads and drive more organic traffic for any possible brand. In fact, this marketing strategy costs sixty-two percent less, unlike outbound marketing. To use content marketing effectively for your business,

Digital marketing is one such realm that is changing at a rapid pace. Customers’ buying preferences are changing along with that too. Gone are the days, when people would shop online solely from their desktops or laptops. With

Internet is a blessing of technology that enhances our work efficiency. It allows us to do tasks that were impossible in the previous decades. Technological advancements are well observed in our lives including smartphones, TV, AC, etc. The

Blogs and articles getting rejected due to poor readability is a common issue that many B2-B companies face. Is that the case with you as well? Then, you should focus more on improving the readability of your blog posts

The search volume of any keyword is an important SEO metric. So, ranking a keyword effectively by measuring it in terms of its difficulty is essential. That’s why keyword difficulty is considered an imperative part of SEO evaluation.

Technological advancement can be observed in every field. Artificial intelligence, voice search optimization, and SEO are ubiquitous. Most importantly, all SEOs experience high algorithm updates every week. Today, in the digital marketing 2022, these concepts have boosted growth

Introduction  Email marketing can be an extremely effective way to reach out to potential customers and increase sales. However, if your emails are not well-designed, they may not be effective at all. In order to create eye-catching emails,

Performance marketing is exactly what it sounds like: it's a strategy that allows you to pay advertisers, agencies, and affiliates based on their performance in selling your product or service, instead of a flat fee. This form of

It's easy for businesses to make simple mistakes when trying to increase their web presence or market themselves online. However, if you're serious about gaining more customers and dominating your industry's online world, it's important to avoid them

If you're new to social media, it can be tough to tell what's right and what's verging on dangerous. As the world of social media changes, so do people's expectations around how they should use it. We've given

The world of digital marketing is constantly changing. So, the importance of online marketing on businesses is worth acknowledging. Hence, by using digital marketing effectively, companies can benefit their businesses in many ways. Enhancing sales, expanding customer base, and

Digital Marketing is the wave of the future. If implemented correctly, it can help you to get the most out of your investment in your business. It's worth it to apply strategies related to digital marketing in your

  You know that you should always monitor what people are saying about your business online, but it might be complicated to do so if you have other job responsibilities. Luckily, there are many benefits of hiring an

  Email marketing has made a name for itself in the digital marketing field. It is largely used to drive traffic, generate leads, and of course, boost sales. With email marketing, you can effectively reach out to your

  Often, people confuse the words branding and marketing with each other. However, knowing the difference between the two can help you define your business' value proposition and product placement. The end goal of both, as with any

Who Is An Influencer? A person can be called an influencer if he has more than the usual number of followers, say for example- 10,000 followers or more in any social media platform, and has an influence in

Omnichannel Marketing focuses on connecting all the company’s platforms to advertise the brand’s services. This enables your audience to roam around freely across these channels and answer their doubts and queries. You must be wondering how does Omnichannel

Digital Marketing plays a crucial role in establishing a relationship between the consumers and an organization of the market. Digital Marketing creates the first impression of a company on its customers. Further, this blog will answer the question

Ranking higher than your competitors on Google is an indisputable requirement for e-commerce websites. What does SEO stand for? For sites that compete with many other stores, ranking high in search results to drive traffic can help you

Today, blogging is a must for business. A blog that adds value to the content and shares knowledge can attract customers. It helps in building connectivity, faith, and credibility with an audience much larger than you would normally

Your business is guaranteed to grow if it is teamed with digital marketing. Digital marketing offers a wide variety of benefits to sellers in any industry. Due to this, digital marketing has become extremely popular among the up-and-coming

Podcasts can be a powerful marketing tool for marketers and content creators. Podcasting is one of the most popular trends in digital marketing, with an ever-growing number of listeners and viewers. The rise in popularity of podcasts has

Are you a digital marketer or writer who needs help with content? Do you know the difference between copywriting and content writing?Many digital marketers and writers don't know the difference between content writing and copywriting. This blog post

Ever come across this process while encountering a new app? Discovering or coming across the app, installing it on your device(mobile), completing the onboarding process, and staying connected. It is a part of the process of mobile app

The only way to popularize a business is through marketing. Marketing is the key element which helps the business grow and achieve success to the zenith. There are many forms of marketing: traditional form such as advertisements, door

There is no denying that search engine optimization has been and will continue to be a vital part of any website owner or digital marketer’s work. With the rise in popularity of mobile devices, it becomes more important

It is a known fact that social media rules the world today. Nowadays, this media is not just a form of entertainment, but also your news source, a platform to voice your opinion and a path to justice.

Digital marketing is not a luxury anymore, it’s a necessity in this age. Last year has proven to us that digital marketing and availability has been a helpful source all along, plus it’s needed. With the ongoing situations

In the current world where everything is digitalized things seem to be within just the touch of a finger. It seems to have opened new doors and changed the game altogether in the marketing sector as well. Digital

Social media marketing has become a great help in expanding the reach of your business. But, with hundreds of thousands of other competitors online, it’s important to make your brand leave a unique and noteworthy impression on the

With the continuous evolution of business marketing trends on the internet, it’s necessary to keep up with the pace or we’d lack behind. One successful strategy to promote and improve your business is Video Marketing. Video Marketing, in

Thanks to this world wide pandemic COVID-19 that we have realised the need to be digital. Online learning, online marketing, online gaming, etc. have helped us all in fulfilling our needs at this time of crises. Social media

A digital marketing tactic is a significant portion of the complete marketing mix of a business irrespective of its magnitude and whether or not it’s undertaking business online. Here’s how we mention a few digital marketing tricks for small

Content writing and copywriting are often misinterpreted to be one and the same. However, there are technical differences that make the former way distinguished from the latter. While both of them have been derived from the same structural

Digital marketing is the use of the Internet, mobile devices, social media etc by businesses to reach their consumers. Some marketing experts consider digital marketing to be an entirely new endeavour that requires learning new ways of understanding

Social media marketing is mainly done by every company these days. It can be a small, local business or a well-established business. As every company wants to see its brand making a presence on every social media network.

In today’s time and flexible work environment, the big question that every firm or company is facing is ‘Do we outsource and work with a marketing agency or invest and hire a whole in-house marketing team?’ This choice

Advertisement is the most important source for any business. A point when a business goes online, marketing works best to gather a high amount of online traffic. Thus, the high rate of client searches online before making any

There are different forms of marketing you can see daily, but any form of digital marketing you see on social media or the Internet is part of the revolutionary changes in the technology known as Digital Marketing. This

In this fast-paced and dynamic field of digital marketing, knowing what the people are searching for consuming relevant content; the answers they are seeking and the words that they are using, has become quite important. It is here

A picture may say a thousand words but that is not always true. Captions are a handy tool to add context to your photos. They also create engagement with the audience; posing a question on the caption box,

When you finish reading a blog or an article, or a video, you see a short text at the end, right? It is not a part of the blog, but a button that asks you to take an

The high dependency of people on the internet in the past decade has affected the way people purchase and conduct their businesses. Every minute thing in our lives has become digitised, thanks to the effect of digital marketing.

With the increasing user base on the internet, new and innovative digital marketing strategies are being invented. And Native Advertising is one such brilliant marketing technique. If you are an Internet user, you are a target consumer and

Email is one of the most important methods of business communication. It is cheap, fast, accessible, and easily replicated. It is highly beneficial in businesses as it provides efficient and effective ways to transmit all kinds of electronic

When you are operating a small business, you do not have a big brand name yet. Therefore, it can be easy for your business to get lost in a sea of other businesses. You must stay one step

In 1971, the very first email was sent which just a string of numbers and letters but it was the inception of a new era, a new technology. In 1978, email was officially used as a marketing tool

The idea with Affiliate marketing is to endorse the products of other people through an affiliate or third-person system. Then, receive profit shares or commission if you are successfully able to sell products for the company. Every Organization

If you compare the various social media platforms, Facebook is one of the most popular social media platforms. As per reports, it now has over 2 billion monthly active users and 1 billion daily active users. Almost 65% of Facebook

The Covid-19 pandemic had startled the world with its unforeseen debut. Like on the snap of fingers, everything around the globe just flipped, even the highly advanced countries were forlorn. The impact was so grave and ominous that

The answer to an effective branding and marketing strategy lies within the power of engagement of customers with your products. You need to consider an omnichannel customer experience that will promote your brand and gain new customers for

Brand engagement can be referred to as the formation of emotional or rational attachment between the consumer and the brand. Brand engagement mirrors a positive influence on the consumer leading to purchase intentions. The key objective, that is

Why SEO Is Important In 2020? In our day to day lives, we are heavily dependent on Google. For finding recipes, restaurants, movies and the list is endless. By typing only the keywords, the landing page shall have

From writing letters to sharing stories on instagram, we have come a long way! Today, every strata of the society, irrespective of age, knows about social media. At least one person in every household has a smartphone and

Introduction With the COVID-19 pandemic hitting the world completely out of the blue, and the world’s most powerful economies finding themselves in danger, every single industry has been, affected by it too. It has become increasingly difficult for

Digital Marketing has been a very interesting career option. Nowadays, we have seen a hike in the number of students opting to study the course. The course familiarizes us with the digital world and the benefits it possesses.Digital

Before diving into the types of digital marketing, let us all be familiar with the phrase digital marketing. We all can get a rough idea from the word itself. And yes, whatever the lithe impression you can get

Having a business is hard when you are starting out, it becomes increasingly harder to gain a market share in a place that is already filled with established brands and companies. Only hard work, sincerity and perseverance does

Social Media has exploded into popularity from the time of its inception merely 20 years ago. It has become one of the biggest online industries with billions of active followers that use these mediums regularly. This huge user

Mobile marketing is a broad term, consisting of mobile ads, campaigns, mobile website- just about any kind of marketing that is related to mobile. Mobile app marketing focuses on specific areas such as app promotions, customer engagement with

Advertising is the second oldest profession of Humankind. Throughout the millennia’s and centuries advertising industry has changed and adapted to any new medium that it has encountered such as Radio, Television and in recent history, The Internet. Internet

Whenever we need to find the bucket-list of ideas for something as important as choosing a career for ourselves, or as mundane as ‘What to wear to my friend’s party’, our only destination is the one and the

Overview - When we think of 'content' in digital marketing, the first & probably the only thing many pictures in mind is, 'write-ups' explaining the products or services which are hosted on websites as articles or blogs. But